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Wittenberg CABLE Program Presents Case Studies to Florida Organizations

Enacting Change in the Real World

Two organizations in the Orlando area are preparing to input new business tactics thanks to students in the Communication and Business Leadership Experience (CABLE) program, who presented case studies to company executives at ITEC Entertainment and Special Olympics Florida in Orlando on Oct. 18-21.  

Designed to give students the opportunity to learn about real-world organizations, from Fortune 500 companies to small non-profit agencies, while gaining hands-on learning experiences, CABLE is a collaborative program between the Department of Communication and the Department of Business.

鈥淐ABLE has not only helped prepare me professionally, but really has made me excited for a career and a life in the real world,鈥 said Victoria Perlak, class of 2015 from Long Island, N.Y. 鈥淚 have been able to pinpoint exactly what I want to do when I graduate Wittenberg through our different site visits and case studies, finding out what I like and what I don鈥檛 out of different organizations.鈥

This semester, students in the program split into two teams to complete their case studies. Given the challenge of assessing media strategies for ITEC Entertainment, Perlak and her teammates developed an internal process for assessing and vetting interested potential candidates. Through their research, the students were able to find creative practices for the company and presented their research on the company鈥檚 current social media strategies, web content and other marketing communication channels.

Students in the Special Olympics Florida team, including Kelsey Claar, class of 2015 from Springfield, Ohio, worked on a similar project, finding innovative ways to increase event participation and to get millennials more involved in donating online.

鈥淭he executives were very receptive and were very appreciative of our hard work. They had even discussed using the name of our social media plan for an upcoming Day of Giving fundraiser. It was really rewarding to know that our work was appreciated and that they were already thinking about implementing our suggestions.鈥

The CABLE program is just one of many opportunities at Wittenberg that enables students to gain practical, hands-on experience that extends beyond the classroom and prepares them for a career.

鈥淭his program has really opened my eyes to all the possibilities there are for me, and it has given me opportunities that I never would've imagined,鈥 said Claar. 鈥淐ABLE has taught me a lot about myself and has challenged me in ways that a typical class never did.鈥

Members of the 2014 CABLE program include Gabrielle Bell 鈥15, Kelsey Claar 鈥15, Meghan Concannon 鈥15, Allidia Hermes 鈥16, Grace Monahan 鈥15, Linh Miro Nguyen 鈥15, Mike Norby 鈥15, Victoria Perlak 鈥15, Ana Paula Veiga 鈥15, Jess Stankeveh 鈥15, and Hannah Yalaz 鈥15.

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About Wittenberg

Wittenberg's curriculum has centered on the liberal arts as an education that develops the individual's capacity to think, read, and communicate with precision, understanding, and imagination. We are dedicated to active, engaged learning in the core disciplines of the arts and sciences and in pre-professional education grounded in the liberal arts. Known for the quality of our faculty and their teaching, Wittenberg has more Ohio Professors of the Year than any four-year institution in the state. The university has also been recognized nationally for excellence in community service, sustainability, and intercollegiate athletics. Located among the beautiful rolling hills and hollows of Springfield, Ohio, Wittenberg offers more than 100 majors, minors and special programs, enviable student-faculty research opportunities, a unique student success center, service and study options close to home and abroad, a stellar athletics tradition, and successful career preparation.

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